App Marketing Tips

Creating a  App is easy with the right developer, but creating an app that gets noticed and downloaded is another challenge .We would like to share some app marketing tips to help you get your app noticed.

Befor we start with the app marketing tips

Here is what you are up against when you release your app to a global audience.

There are over 750,000+ on the iTunes store, 120,000 + on the Windows Phone Market place and 800,000+ in the Android Market Place.

Getting  noticed amongst the thousands of other apps being released daily is hard going, it is not a case of just uploading an app and hey presto. Yes, all the platforms will get you into lots of stores in different countries, but you need to  work to get your app noticed, we dont think anyone has the answer to getting straight to the top of the app store, lots of companies claim to do this but it costs a lot with no guarantee. If you have the funding then it is a good idea to look into getting a professional  App marketeers.

Thankfully not all apps will be your competition:) before you get to the stage of marketing you will have already researched and targeted your competition, keep an eye on your competition and new competition, what you aim to do is be ahead of the game, there will be so many apps in your category that you will need to stand out and get noticed. Needle in a haystack springs to mind.

Always be forward thinking and keep your app updated, developing an app without further updates and ongoing promotion is a waste of your money, an app is not something you get done and leave as it will just get left behind and you are left with an expensive piece of software that is not getting noticed.

Marketing is so important

People need to discover your app and this usually happens when they are told about it from a happy user, they have read about it or they have found it on the app store.

So you need to ensure that you are giving your app the best possible chance of discovery.

It is worth noting that app marketing should not be seen as an afterthought, it is just as important as the app development, and it should be happening from the beginning of the project, not left until the app is released.

 If you haven’t been marketing the app before it was released, you’ve already lost out on a big marketing opportunity ,use Twitter, Facebook , Google plus, LinkedIn groups to help market your apps and build up hype.

 Engage with your users, build up a following on Social Media.

Allow people to sign up to receive your blogs or updates on your app.

Ideally, you should engage the services of a professional app marketing business as they know what they’re doing, and they have spent a great deal of time and effort building up contacts that can make a huge difference to the visibility of your app and getting reviews.

For a lot of developers hiring a marketing team is not an option but if it is an option I would highly recommend it, so let’s share some tips to help you all get started with your marketing adventure.

The occasional message on Facebook, twitter, Google + is not enough, it won’t produce the results that you want.

Plan and review

Don’t leave it until the last minute to think about your plan of action, the last thing you want is panic marketing, you will exhaust yourself and end up not being very productive (We know this because we have been there:) . Think about  how  you are going to get your message out to a global audience.

Research your audience so you know exactly who you are targeting , research your competitors, check out your competitors apps, why is your app better? What have you got that they don’t? What is your selling point? Get creative, have some brain storming sessions with your team or friends and family.

Have some sort of strategy in place, this does not have to be complicated, jot down some notes, targets, what you are hoping to achieve?  how long are you giving yourself to achieve these results?

This can all be reviewed at any point but it is important to have a target a  plan and some goals to get you started.

Lots of emails no replies

You’ve seen from the figures above that there are huge number of apps on the app store, thousands of new apps released every day, and you can be sure that a significant number of the developers / publishers are trying to get their app noticed. When you request a review from one of the many app review / blogging sites, you may not get a response. Persistence is the key. Dont bombard them with huge amount of text, get your point across, grab their attention and make your app stand out.

You need to understand that lack of attention  is not because your app isn’t good enough, it is most likley because you were one of a few thousand people making the same request and it did not catch the reviewers eye.

Keep Going

Don’t let this phase you, just keep plugging away. Try be different, think creatively in order to catch the attention of reviewers. Look for  groups on the internet ,join forums, interact and talk to potential users and bloggers, keep social and get your brand and app out there.

You can improve your chances of success by targeting review sites that have an interest in your app’s target market and avoiding those that don’t.

You’ve produced a fantastic app that the world needs to know about, so tell them about it.

If there is an opportunity to talk about your app, take it. if your app gets good reviews and starts to climb in the rankings, shout about it.

Fear and shyness has no place in app marketing, your app is brilliant, people want brilliant apps, so tell them how brilliant your app is, and why it’s so brilliant. Get out of your comfort zone and go for it.

 Know your audience.

You’ve created the app and put it on the app store, you know the categories of people who are most likely to use your app. What you need to do now is target these potential users. It is too easy to say “My app is fantastic, everyone could use it.” Blanket marketing just dilutes everything and you get nowhere fast. Trust me, I’ve tried

You should pick 2-3 sectors of people that are ideal users of your app and target them.

Find sites relating to your potential users , actively join in their forums or even ask them to look at your app. An example would be, if your app targets accountants, approach them and ask if they would be happy to give their opinion.

It takes time and effort to build your exposure

Be the expert.

With so many apps on the app store, there is always going to be copycat apps. A developer /owner  with an understanding of a specific problem has produced an app to provide a solution, and when this app becomes successful, other developers, who may not have the same level of understanding of the problem, produce similar apps and essentially copy the functionality.Don’t let this discourage you, let it inspire you.

The best way to differentiate yourself from the copycats is to be known as the expert. Engage with users and potential users on as many platforms as you can, write blog posts about the problem and solutions, talk with people on social media .

Update your app on a regular basis.

Regular updates to the app store keeps your app in the limelight and gives it more exposure in “what’s hot” on Apple. Users like to see updates, it shows you are serious and improving your app. It also gives you more to shout about “new and improved” “updated functionality”

Give away your promo codes.

With each version of your app that you release, you have 50 promo codes to give away. Give them away wisely, the more people using and talking about your app the more chance you have of getting reviews and spreading the word. Before release it could be an opportunity to offer reviewers the chance to review before it goes live to the world.

Ask for user reviews.

Reviews have an impact on whether people will buy your app, so you shouldn’t wait for people to leave reviews,  ask for them.

You can add an app rater  so users are prompted to leave reviews

ask anyone that contacts you via email or social media  to leave a review if they are happy with your app.

Even if a user has got in touch about a problem with the app, if they see that you are engaging with them and dealing with the issues, they are likely to leave a positive review.

Hope this help you all a little towards getting more publicity for your app, now get out there and promote your fantastic app

 

happy wheels

Posted on March 14, 2013 in App Advice, App Development, Tús Nua Designs

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About the Author

Jez Harper is the Technical Director of Tús Nua Designs. He has over 20 years experience in the Software Development industry, covering roles from Developer, Trainer, Business Analyst, Systems Analyst, Technical Author, Technical Architect, Project Manager, and Technical Director. If there was time, he would probably enjoy the outside ;-)
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